In the world of postpartum care, small touches can make a big difference. For student midwife, doula and childbirth educator Lizet Ansaldo, her company, Esperanza Birth LLC—meaning “hope” in Spanish—was founded to provide mothers with culturally mindful, holistic support that prioritizes comfort over clinical formality. After a traumatic first birth, Lizet was determined to make birth a hopeful, empowering experience, blending professional expertise with culturally informed, bilingual care.
Based in Kansas City and soon expanding to Houston, Lizet emphasizes intentional, personalized care, supporting Spanish-speaking families with comfort, cultural connection, and holistic postpartum guidance.
This philosophy extends to her custom postpartum boxes, a cornerstone of her services that creates a beautiful, tangible connection with clients.
“I wanted something pretty. I want something that I can build and have quickly… it’s a good presentation, and it’s meaningful.”
She includes these “new mom” gift boxes in her doula services and sells them separately on Etsy, with customers from South Korea, Denmark, and Mexico bringing her thoughtful, culturally infused care packages into their homes. Through these boxes, Esperanza Birth’s supportive, holistic, and culturally rooted values have reached clients worldwide, showing the universal appeal of well-designed, high-quality packaging.
“I saw boxes from a practice I worked with, and I thought, ‘Oh my gosh, those are so pretty.’ I wanted to create something beautiful and easy to assemble, so midwives on the go could just put it together without dealing with wrapping paper or stickers.”
Lizet Ansaldo, founder of Esperanza Birth with her Postpartum Box
Custom Postpartum Boxes Elevate the Client Experience
Lizet discovered BoxUp while searching for fully custom boxes instead of plain boxes with stickers or simple gift bags. She wanted packaging that was consistent, professional, and reflective of her brand. Using BoxUp’s editor, she designed boxes with her signature flowers, bright colors, and thoughtful text. With input from her husband’s marketing expertise, she ensured a polished, professional look that’s still easy to assemble.
“I think the thing I liked was that it was very user-friendly because I don’t design boxes on a daily basis… seeing it come alive and actually be what I wanted was pretty cool.”
Each box is curated with pampering products for mothers and keepsakes for babies and soon to feature items from Hispanic and women-owned small businesses. The bright, cheerful presentation adds excitement and professionalism, enhancing the client experience.
“Custom packaging helps wellness brands create a consistent, thoughtful experience—from the moment the box arrives to the moment it’s opened.”
Efficiency was another key factor in her decision to go with custom boxes. Being a doula means being on the go, attending births, and managing multiple clients at once. The ability to quickly assemble a complete, visually appealing package allows Lizet to give thoughtful gifts without adding unnecessary stress to her workflow.
Leaving a Lasting Impression and Connection with Postpartum Clients
Beyond the boxes themselves, Lizet builds meaningful connections with her clients. She maintains connections through social media, calls, and coffee dates, fostering ongoing community and support.
“Even after two or three years post-baby, clients still reach out and ask questions. I try to be intentional with them, and that makes a big difference.”
For doulas and wellness professionals, custom postpartum boxes are more than packaging—they’re a tool for branding, client satisfaction, and professional presentation. From bright colors and thoughtful branding to curated, practical content, Lizet’s boxes help set her services apart while creating memorable moments for every mother she supports.
Whether you’re a doula, midwife, or wellness brand, incorporating custom boxes can make your services feel curated, consistent, and unforgettable. Lizet Ansaldo’s story demonstrates how thoughtful design, practicality, and meaningful touches combine to create a remarkable client experience.
For more on Lizet’s postpartum journey: esperanzabirth.com
Ready to Elevate Your Postpartum Client Experience?
Lizet’s custom postpartum boxes work because they combine thoughtful design, cultural connection, and real-world functionality—and BoxUp makes the process simple. Whether starting from scratch or customizing a pre-designed template, you can create boxes that reflect your brand, your values, and the care you bring to every client. Upload designs from Canva or Adobe, modify templates, or use BoxUp’s editor to bring your vision to life. Start with a $1 sample box to test size and quality, and when ready, receive a free printed box of your custom design before production (use code PROOF at checkout and just pay shipping).
Use custom boxes to turn every client interaction into a memorable, meaningful experience—show up with the same thoughtfulness, polish, and intention that Lizet brings to every family she supports.