Whether or not you’re new to ecommerce marketing, you may feel stuck on how you can increase your revenue stream or even the popularity of your ecommerce business.
Most businesses overlook that the packaging and boxes your business uses can have a huge impact on your customers and their experience with your brand.
When your customers are browsing your online store and picking the product they want, they’re expecting that the product they chose will be one that they love. Why not give them the VIP experience from start to finish? Branded packaging will not only increase brand awareness but also make your customers feel like they’re getting the best product available.
How to Choose the Right Ecommerce Packaging
Choosing the right packaging requires an understanding of your products, including their size, weights, and your overall branding. It will take some planning to figure out what boxes are best for your products and the line that you’re rolling out.
No matter what you’re shipping, BoxUp has you covered! Don’t forget to think of the customer’s experience the entire way through. How a box looks on the outside, how it opens, and even how it looks on the inside. You may want to add crinkle paper or other inserts to keep your products protected and the packaging looking high-end.
BoxUp currently offers 5 Types of Custom Printed Boxes for Ecommerce Businesses:
● Display Mailer (most popular!)
● Shipping Box
● Square Mailer
● Gift Mailer
● Gable Box
Full-color boxes are out of my budget, what else can I do to customize my packaging?
We are constantly adding new packaging products to fit the needs of small business of every size. Check out some of our newest offerings:
● Logo Boxes – the boxes as above but with smaller print areas than Full Color boxes, priced ~20% less
● Custom Tape and Blank Boxes – A winning combination that saves you up to 40% off the cost of full color boxes
● Custom Poly Mailers – perfect for lightweight, flexible items; comes in plastic and compostable materials
● Custom Roll Labels – a versatile roll of custom branded stickers to add your branding to packaging and other materials
Check out all the products and sizes we offer.
Use Custom Packaging to Increase Brand Awareness
Color and design matter to your brand. It’s extremely important to keep your colors, logos and overall design consistent throughout your ecommerce products, online store, packaging and everything in between. By doing so, you will help to increase brand awareness. You want your customers to see those colors and your logo and instantly know that it’s your business they are looking at.
I’m not a designer, how do I start my Custom Box design?
Once you have the colors of your brand and a design in mind, BoxUp makes designing your custom boxes easy. You can choose to either use our downloadable die-line templates in Canva or Photoshop to create on your own packaging design from scratch, or you can access our online design tool and choose from hundreds of customizable, premade templates. From our design tools, you can upload your logo, images and choose pre-patterned templates to help get your creative juices flowing.
Tip: Take a look at our art guide for more information on how to use our design features.
Custom Packaging Elevates the Customer Experience
Enhancing your customers’ experience will keep them coming back. Let’s be honest, seeing a plain, generic box does not get anyone excited to see what’s inside. But if they see your custom box waiting for them, with all of the vibrant colors and logos, they won’t be able to open it soon enough!
Just as in a brick & mortar store, customer experience is very important for an ecommerce business as well. An enjoyable experience leads to customer loyalty and the foundations of building a community for your online business. Custom boxes are a simple yet effective way of increasing your customer experience and keeping up with your brand awareness. Creating and ordering your custom boxes may be a small step for your business, but to your customers it will look like you really went the extra mile for them.
Don’t forget that your ecommerce business is all about the customer. Make sure they enjoy using your products and being part of your community.
Generate a Social Buzz
Social media is the leading role of the marketing world for many businesses. Don’t miss out on the opportunity to get your ecommerce business out there for people to see. Using custom boxes to send to your ambassadors, influencers and customers is the way to generate that social buzz.
Customers who enjoy opening your boxes may take a video or a photo to put on their Instagram stories with a tag to let everyone know, “look at what I just got.”
You have to make your boxes match your brand and be eye-catching for people who will see it via social media. The power of social media is there, and it’s strong. Personalizing your packaging and what’s inside them will truly make all of the difference.
Going the extra mile
Taking the time to create your own custom boxes and packaging will show how much your company takes pride in your product. Going the extra mile can make your product and company look and feel like your customer is getting the absolute best.
Don’t wait to create your custom shipping boxes. Elevate your brand today by using your logo, your colors and putting out a great representation of your product and ecommerce business.